Our Approach for Lead Generation

Qualified pipeline, not just form fills

We optimize your marketing program for cost per qualified lead, pipeline quality, and revenue that closes, not just top-of-funnel volume. Our process is built around your sales cycle, lead quality standards, and what it actually takes to turn ad spend into closed deals.

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Success comes from three things working together: clear goals, messaging that qualifies leads early, and attribution that connects ad spend to closed revenue.

Goal Alignment

We start by understanding what success looks like for your business, then structure everything around that.

Are you focused on volume at scale? You need more qualified leads coming in consistently. We optimize for cost per lead while maintaining quality thresholds and scale budget aggressively across platforms that perform.
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Are you focused on lead quality over quantity? You'd rather have 10 great leads than 100 mediocre ones. We tighten targeting, qualify harder at the form level, and track conversion-to-opportunity rates to ensure every lead is worth following up on.

Are you focused on sales cycle visibility? You need to see how ad spend connects to closed revenue. We set up attribution that tracks leads from click through CRM to closed deal, so you know which campaigns are actually driving business.
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Are you focused on geographic expansion? You're proven in one market and ready to scale into new regions. We test new geos systematically with controlled budgets and clear benchmarks before ramping spend.

Messaging & Offer Development

Lead gen performance lives or dies on messaging fit.

We test different value propositions, CTAs, and offers (free audit, consultation, demo, download) to find what resonates with your audience. Landing pages are built to qualify leads early and reduce time wasted on unqualified prospects. Messaging is tailored to different stages of awareness.

Attribution & Reporting That Tracks Real Outcomes

Your reporting needs to connect ad spend to actual business results. We build dashboards that show you what's generating pipeline that closes, not just what's generating clicks.

Cost Per Lead (CPL): What you're paying per form submission. Useful for top-of-funnel benchmarking.

Cost Per Qualified Lead: What you're paying for leads that meet your qualification criteria. The metric that actually matters.

Lead-to-Opportunity Conversion Rate: Percentage of leads that turn into real sales opportunities. Shows campaign quality, not just volume.

CAC (Customer Acquisition Cost): Total cost to acquire a paying customer. Ties ad spend directly to revenue.

CAC:LTV Ratio: Customer acquisition cost vs. lifetime value. Shows long-term profitability of your acquisition channels.

Revenue Per Lead: Average revenue generated per lead. Helps prioritize campaigns that drive higher-value customers.